The secret to SEO management is that there is no effective, quick, cheap strategy that you’ll luck into and then surge ahead of competitors. In other words, those that have access to the best search engine optimization technology have spent time and money figuring out what that is, so their strategies are not inexpensive, and the firms that offer incredibly low prices compared to the market are not using anything that everyone else doesn’t already know about.
That stark reality may seem like bad news for new companies looking to take the SEO management industry by storm with their innovative ideas, cost-cutting strategies, and exuberant staff. But all hope is not lost. Many see social media not only as the most dynamic area of online marketing, but as the future of the internet as an information platform. Even the most established SEO giants are still fine tuning and tweaking their social media advertising techniques as these media grow, change, and adapt to the increasing level that people rely on them not just for social interactions but as a portal to access the information available on the web.
With 500 million global users and technology major platforms that are constantly changing their service offerings, the world of social media is not only one of the most powerful mediums for merchants to interact with and find new customers, it is also an area where the principles of search engine optimization can be applied to great effectiveness. With its dynamism, this is an area of online advertising that a nascent SEO management firm could target to establish a strong foundation and build up a portfolio of clients based on social media excellence.
Of course, doing this you would still not technically be helping to optimize a site for search engine placement. But that is the point. Respected writers at web and tech blogs such as Tech Crunch and online journals such as Business Insider have been saying for years that Facebook could “kill” Google. Based on the way Google continues to reinvent itself and ingrain its services into the core ways that people interact with the internet, this prediction may be a little bit dramatic, but the point being made is worth considering.
The first thing many younger web users do on the internet is log onto Facebook, which they follow up with constant attachment to Twitter and YouTube using their smart phones. As these users age and become more important markets, the strength of social media platforms as primary gateways to the internet will solidify. The more these users rely on such platforms as the only way to decide which links they click and sites they view, the more important social media optimization will become, and the less relevant a webpage’s prominence a static database’s index will be.
Author Byline: Josh Talley is a southern California native working in the field of search engine optimization and regularly writes articles on current social media trends as an indepenent consultant.
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