If your business is not taking advantage of the mass marketing opportunities offered by social networking sites, then it should be. Twitter, a self-proclaimed “micro-blogging” interface, is one such site that can greatly increase your customer base and company buzz, if used appropriately. After all, Twitter is host to over one-hundred and seventy five million registered users, and is also free to use and easy to set up. Perhaps you are using Twitter, but not using it to its full potential. Regardless of your experience (or lack thereof) with Twitter, it pays to know the insider tips and tricks to making the most of the Twitter marketing medium. Here are five great Twitter tools you need to start using:
CoTweet. This beta application allows users to manage multiple Twitter accounts, monitor trending topics, follow conversation threads easily and schedule tweets, all by way of a simple, user-friendly interface. Cotweet also allows you to archive all of this information so that you can assess and compare the effectiveness of your tweets.TweetDeck. TweetDeck is an Adobe Air application that allows you to link and manage your Twitter and other social networking accounts from one interface. Additionally, you can use TweetDeck to choose multiple topics that you wish to follow and monitor them from the same screen, and TweetDeck provides a handy mobile phone app so you can manage your accounts on the go.
Radian6. This subscription-based tool allows you to track your follower responses in the form of charts, graphs and reports, and alerts you when you have new feedback to view. This means you can use Radian6 to visualize what others are saying about you and then formulate appropriate, calculated responses.
TwitterHawk. This pay-by-tweet service provides a means for you to find niche market segments as defined by you, then to tweet directly to them. For example, if you are running a one-day only, storefront giveaway, then you can advertise to consumers who are in your area and talking about your product. If you’re not sure about paying for the TwitterHawk service, they offer a trial run of ten free tweets so you can gauge the effectiveness before making an investment.
Lockerz. Share pictures that personalize your followers’ Twitter experience from the convenience of your mobile phone with this photo-sharing application.
Twitter can be a powerful web marketing tool for your business. Make the most of your Twitter account and maximize the effectiveness of your social media presence by employing these great Twitter tools.
About the Author: Holly L. is a full-time writer with a focus on internet marketing and social media. She also enjoys writing about careers in health care and is a regular contributor to the aboutmedicalbillingandcoding.org site.
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